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Marketing Strategies

Why financial services advertisers should focus on affiliate marketing

By Rakuten Advertising | February 3, 2021

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the […]

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News

60% of consumers will watch ads to access more video content in lockdown 

By Rhiannon Farrar | May 26, 2020

Rakuten Advertising data highlights the appetite for video-on-demand services powered by ads, as consumers seek escapism during the COVID-19 pandemic.  The majority of consumers would watch targeted adverts to be able to […]

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