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Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors

By Rakuten Advertising | February 20, 2020

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors. It’s a homecoming of sorts […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Rakuten Advertising | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Rakuten Advertising | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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Marketing Strategies

Year-over-year Differences in Search Marketing

By Joe Hazen | November 18, 2019

The holiday season brings with it a lot of emotions: Joy, thankfulness, and excitement for most. However, Q4 in the digital world can be the most stressful time of the […]

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Events

Your Guide to Rakuten Optimism 2019

By Rakuten Advertising | October 22, 2019

At long last, Optimism 2019 has arrived. Right now, you’re either in San Francisco for the event, on your way, or wishing you were one of the 2,500 professionals who […]

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Marketing Strategies

How to Fine-tune Holiday Search Strategies to Fuel Store Traffic During the Holidays

By Claire Sheils | October 7, 2019

More online shoppers are picking up online orders in store, creating a major advantage for brands with physical locations heading into the busy 2019 holiday shopping season. Brands can utilize […]

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Marketing Strategies

How to Plan a Successful Holiday Search Strategy

By Lauren Bennett | October 2, 2019

The holiday season is a crucial one for search marketers regardless of which products you are promoting. Shopper interest is at its peak and traffic is spiking, and because of […]

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News

How to Promote In-store Pickup this Holiday Season

By Rakuten Advertising | September 4, 2019

People are getting used to not having to wait in order to get what they want. One way they’re shortening the amount of time they have to wait to get […]

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Events

Rent the Runway Founder Jennifer Fleiss to be an Optimism 2019 Keynote

By Rakuten Advertising | August 27, 2019

Jennifer Fleiss made a name for herself by getting women around the world to Rent the Runway – but she promises she’ll let you keep all the knowledge she’ll be […]

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