Search results for: trends
63 results for 'trends'
September 29, 2021
Marketing Strategies RAIC Insights: A Publishers Wishlist for Q4
The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.
March 25, 2020
Marketing Strategies How to Adjust Your Digital Marketing Strategy Quickly
Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.
April 7, 2023
Insights The Rise of “Bleisure Travel” and What It Means for US Issuers
It’s no secret that travel was adversely affected by the coronavirus pandemic- at one point in 2020, the TSA processed just 90,510 passengers in a day, a far cry from the 2.4 million processed in 2019. And while in the three years since the pandemic began, pure leisure travel has rebounded to pre-pandemic levels, business travel has not.
October 9, 2023
Insights The Power of Credit Card Co-Branding in an Experience Economy
Unlock the power of credit card co-branding in our latest blog written by Mark Jackson, Manager, Client Services on our Financial Vertical team. Understand the impact of co-branding on travel, luxury experiences, and envy-inducing adventures. Read more to find out how credit cards are reshaping brand perception and customer loyalty in an ever-evolving landscape.
May 26, 2020
Insights How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers
Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.
September 19, 2022
Insights A Look Back on the 2022 Back to School Shopping Season
As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.
November 2, 2020
Insights How the Role of Compliance Has Evolved in 2020 for Financial Advertisers
If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
August 23, 2021
Insights How to Increase Brand Loyalty with Travelers in 2021
As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days. While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent research shows 58% of US adults said they feel comfortable taking a vacation this year in Q3 2021.
September 17, 2020
Marketing Strategies The Benefits of an O2O Affiliate Strategy
A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.
November 9, 2021
Insights Travelers Plan to Spend More and Travel Farther in 2022.
After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.
April 13, 2022
Insights Growing a Financial Affiliate Marketing Program with Peace of Mind
As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
August 2, 2022
Insights Optimizing Financial Affiliate Marketing Strategies During Volatility
As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.