Insights

Rakuten Advertising Launches Linkless Code Tracking

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.
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Events

2022 Golden Link Award Finalists and Choice Awards

We are honored to announce the 2022 Golden Link Award finalists!
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Marketing Strategies

Reengaging Consumers with Affiliate Marketing

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.
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Publisher Spotlight – Wildfire Systems, Inc.
Insights

Publisher Spotlight – Wildfire Systems, Inc.

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.
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News

Rakuten Advertising Wins Big at the GPMA’s

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  
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Marketing Strategies

Avoid FOMO this Peak Shopping Period

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’ Similar claims were made in 2020, and the ‘like never before’ label applied to 2021.
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Insights

Know your Dates: 2023 Retail Marketing Calendar

2022 was undoubtedly another year of plot twists in 2022 – but this doesn’t have to be a negative, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.
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Two young girls color with colored pencils
Insights

Back-to-School 2023: Trends and Predictions

Get ready for the 2023 back-to-school season! Discover insights on shopping trends, consumer behavior, and strategies for success. Maximize your opportunities and deliver value with our network data and research.
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Publisher Spotlight: Julia Rodrigues, Senior Direction, Customer Success at FlexOffers - headshot
Insights

Publisher Spotlight: FlexOffers

A recongnized global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.
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Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue
Insights

Publisher Spotlight: Skimlinks

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimize the conversion journey to deliver outstanding results for brands.
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Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.
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News

The 2021 mThink Blue Book Survey is Now Open

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! 
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