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It's time to secure your spot for DealMaker USA. It's going down near sunny Palm Springs, California this year! Don't miss out on the hottest networking, learning, and fun-in-the-sun event of the year.

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.

Get ready for the 2023 back-to-school season! Discover insights on shopping trends, consumer behavior, and strategies for success. Maximize your opportunities and deliver value with our network data and research.

Mobile in-app tracking allows advertisers to track conversions that occur on an advertiser’s mobile app, effectively allowing an advertiser to extend their campaigns to account for a mobile app user and ultimately to help them get a clearer view of their overall affiliate program.

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.

Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers.

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December.

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]