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News

Calendar: 2021 Global Retail Events

By Rakuten Advertising | January 21, 2021

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]

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Insights

Non-Traditional Retail Events to Get on Your Radar

By Rhiannon Farrar | April 30, 2019

Mother’s Day, End of Financial Year, Father’s Day, Singles’ Day, Cyber Weekend and Christmas are the key events that come to spring to mind when retailers are planning their year […]

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Insights

Cyber Weekend: Affiliate mobile orders increase 48% YoY

By Rhiannon Farrar | December 9, 2019

For many years Cyber Weekend has been the largest retail event to take place annually in the United States. What began in the 1950s as Black Friday grew to include […]

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News

2018 Singles’ Day Data: Australian Retail Sales up 16%

By Rhiannon Farrar | November 13, 2018

Rakuten Marketing, has today released data showcasing how Australian consumers capitalised on the world’s leading retail event Singes’ Day. The Chinese mega event 11.11 hit a record RMB213.5billion (US$30.8 billion) […]

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Marketing Strategies

Singles’ Day – How to Conquer the World’s Largest Retail Event

By Rhiannon Farrar | October 28, 2018

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day recently exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]

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Insights

November Retail Data: Cyber Monday Conversions Increase 68%

By Rhiannon Farrar | December 5, 2017

Rakuten Marketing, a world leading performance marketing company that enables brands to increase sales through data-driven marketing, today reported a 68% percent increase in Cyber Monday online retail conversions, year […]

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Insights

A Retailers How to Guide for International Expansion

By Anthony Capano | March 30, 2017

Recent reports have spoken favourably to the benefits of globalisation, providing insight into WHY Australian retailers should be embracing a borderless marketplace.

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Insights

End of Financial Year: Sales Surged by 61% YoY

By Lalisa Fungtammasan | July 8, 2020

It’s been 11 years since Foxtel launched the infamous “Happy EOFYS (End of Financial Year Sale)” ad, making the term EOFYS an acceptable part of the Australian lexicon. Since then, […]

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Marketing Strategies

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Rhiannon Farrar | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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Insights

The results are in, here is how Singles’ Day and Click Frenzy 2019 played out

By Rhiannon Farrar | November 19, 2019

Last week two of the most prominent retail events on the APAC calendar took place, Singles’ Day and Click Frenzy. Each year the anticipation for the Chinese mega event and […]

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