Search results for: Retail events

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate channel is driving success during major retail events.

2022 was undoubtedly another year of plot twists – but this can be positive, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for.

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.

Singles’ Day, also known as Double 11 or 11.11, is the world’s largest online shopping festival, originating in China and now celebrated in countries across the globe. This year’s Singles’ Day saw another record-breaking shopping spree, with consumers snapping up deals on a wide range of products. For the second consecutive year, Chinese e-commerce giants […]

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The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.