YouTube and Rakuten Advertising Partnership

Rakuten Advertising partners with YouTube to enable Affiliate Marketing program with Creators

We are thrilled to announce our partnership with YouTube, the world’s largest video-sharing platform. This strategic collaboration aims to revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing with YouTube creators.

Renowned for its immense popularity and influence, YouTube offers a vast potential for brands to tap into the shopping desires of its engaged user base.  Recognizing this immense opportunity, Rakuten Advertising is eager to join forces with YouTube to enhance the shopping experience, and help brands and advertisers outperform their affiliate marketing goals.

With this partnership, YouTube creators will now have the ability to seamlessly tag products from advertisers in the Rakuten Advertising network directly in their content. This streamlined product integration will make it easier than ever for viewers to shop while watching their favorite videos.

By leveraging YouTube’s deep technical integration with Rakuten Advertising, the partnership will not only provide an efficient and revenue-driving solution but also offer numerous benefits to both creators and brands. Key advantages include reaching engaged viewers at scale, driving organic conversations around products, and gaining valuable insights into engagement and performance metrics.

The partnership will also open doors for advertisers to engage with YouTube creators through exciting opportunities such as offering product sampling, custom commissions, and special deals. One of the major advantages of this collaboration is YouTube’s brand safety expertise, ensuring that companies partnering with YouTube creators for affiliate marketing benefit from the platform’s commitment to maintaining high standards.

As we embark on this exciting new partnership, we are positioned to redefine the future of shoppable content. By combining the massive reach and influence of YouTube’s creators with the seamless shopping experience provided by affiliate marketing, we are confident that together with YouTube, we will deliver unparalleled value to consumers and brands alike.

Learn more about the YouTube affiliate program in this help center, express your interest in participating through this form, and reach out to your Rakuten Advertising network contact for any other questions!

YouTube has billions of monthly logged-in users and attracts a generation that has grown up watching what they want, when they want, on any screen.