Rakuten Advertising Appoints New Leadership

Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising

Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, and Rakhee Jogia will succeed Capano as International Managing Director. Together, Rakhee and Anthony will focus on growing Rakuten Advertising’s global performance marketing networks and advertising platforms.

Jeff Wender, CRO of Rakuten Advertising, comments, “Anthony and Rakhee have driven significant growth for our advertiser and publisher clients worldwide. Their extensive experience delivering new and incremental revenue opportunities will continue to position us as the best partner for marketers seeking to reach new and global audiences.”

In her role as International MD, Rakhee will oversee the APAC, EMEA and LATAM markets for Rakuten Advertising, drawing from a decade of both programmatic and affiliate experience with the business. During Rakhee’s time with the company, she was named in the Top 100: The Drum “Digerati” and PerformanceINs “Top 50 Industry Players” and was also shortlisted for AdPersonality of the Year in ExchangeWire’s “A to Z of Women in AdTech”.

Anthony began his journey with Rakuten Advertising nearly a decade ago in Australia before relocating to London to lead the international business. During this time, Anthony advanced the performance marketing programs for our largest global brands through innovative and strategic partnerships.

In his role as North America MD, Anthony’s focus will be on creating unique opportunities for brands and driving deeper integration with Rakuten Americas properties, including Rakuten Rewards, Rakuten Viki and Rakuten Viber.

“We have always believed that effective advertising requires more than technology. True success is found by layering technology with the partnerships, service, scale, insights and global reach of a world-class advertising ecosystem,” said Anthony Capano. “We are heavily invested in advancing technology and moving the advertising industry forward. I am honored to be part of a great leadership team and dedicated to advancing the revenue-generating value of performance marketing and the strategic influence of media.”