As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetise the platform.
On July 27th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey.
“Pinterest has been a valuable partner in the Rakuten Advertising network for years, so we were delighted to collaborate with them to create shoppable, trackable links for their affiliate programs. This new Idea Pins feature will provide new consumer insights, drive even more revenue for Pinterest Creators and bring unique opportunities to the brands in our network.”
– Ceres Cueva, Head of Global Publisher Partnerships
While the new feature helps content creators build and grow their audience, it also allows brands to reach consumers early in their shopping experience, when they first seek out inspiration. Our deep-linking capabilities create a smooth conversion experience for shoppers, and track app installs, leads and conversions, so brands can see success across the consumer journey. Brands can also deliver personalised offers to our network of over 150,000 active publishers in real-time through our proprietary API.
Idea Pins product tagging tool is currently available to all business accounts in the U.S. and U.K., and Pinterest will continue rolling out access to international creators over the coming months.