Search results for: "digital marketing"

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. 

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best practices for working PMP deals.

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the slow adoption of game-changing technology and opportunities by financial service providers.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.