Search results for: publisher
109 results for 'publisher'
December 16, 2020
Insights 2021 Performance Marketing Trends
2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making purchases, and smaller retailers have had no choice but to turn to e-commerce.
July 28, 2022
Marketing Strategies Smart Affiliate Commissioning Strategies
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.
April 22, 2022
Marketing Strategies Earth Day 2022: A Partnership for the Planet
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
May 19, 2022
Marketing Strategies Reengaging Consumers with Affiliate Marketing
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising.
November 16, 2023
Insights Publisher Spotlight: 55Haitao
55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
September 29, 2021
Marketing Strategies RAIC Insights: A Publishers Wishlist for Q4
The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.
November 3, 2022
Marketing Strategies Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’
August 3, 2022
Events Insights from our Financial Networking Mixer at DealMaker Europe
Over the last couple of years, the finance sector has seen exponential growth from wealth management apps, innovative payment methods, buy-now-pay-later services and credit management services.
April 1, 2021
News Q1 Affiliate Product Updates
Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate products and updates.
August 18, 2021
Marketing Strategies RAIC Insights: Peak Planning is More than Cyber Week
Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate channel is driving success during major retail events.
September 10, 2021
Events Global Partnership Week
Rakuten Advertising is excited to launch Global Partnership Week. We understand that a network is only as strong as the publishers that are part of it. That’s why we’re celebrating the diverse, globally-reaching partners that are part of the Rakuten Advertising family.
August 31, 2021
Insights How Affiliate Marketing Can Help Financial Advertisers Overcome Key Challenges
The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online.