Search results for: publisher

109 results for 'publisher'
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.
News

The Benefits of Personalisation and Audience Targeting for Affiliate Publishers

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford not to take advantage of this latest offering.
Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue
Insights

Publisher Spotlight: Skimlinks

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.
Marketing Strategies

New and Diverse Publisher Models for 2022

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models. Our Rakuten Advertising Publisher Development team is excited to share their insights on the new publisher models that are set to drive success. Stay ahead of the curve and read on!
Affiliate Insights for Publishers: Gen Z influencer posing for a photo
Insights

Affiliate Insights for Publishers: Preparing for Q4 success in an ever-shifting e-commerce landscape

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
Marketing Strategies

Outperform with full-funnel affiliate strategies

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling affiliate marketing myths – part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
Marketing Strategies

Outthink with Affiliate Innovation

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.
Insights

Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance.
Marketing Strategies

Publisher Showcase: UpSellit

Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit.
Marketing Strategies

RAIC Insights: The Importance of a Marketing Strategy for Publishers

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of affiliate marketing as a strategic digital channel, and for publishers, showcases how they can add value and increase monetisation opportunities.
News

Rakuten Advertising named #1 Affiliate Network

Rakuten Advertising Named Best Affiliate Network by mThink for 10th  Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader.
Insights

Rakuen Advertising Launches Linkless Code Tracking

Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels. Now, brands can elevate their affiliate strategy and reach consumers where they choose to spend their time - on social media, connected TV, print media, podcasts, or beyond.