Search results for: %22digital marketing%22
127 results for '%22digital marketing%22'
February 28, 2023
Marketing Strategies Masters of CTV: Stefano Cariddi
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.
November 23, 2022
Insights Singles’ Day 2022 Performance
Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.
August 15, 2023
News The Benefits of Personalisation and Audience Targeting for Affiliate Publishers
Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford not to take advantage of this latest offering.
September 29, 2021
Marketing Strategies RAIC Insights: A Publishers Wishlist for Q4
The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.
December 2, 2021
Marketing Strategies New and Diverse Publisher Models for 2022
Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models. Our Rakuten Advertising Publisher Development team is excited to share their insights on the new publisher models that are set to drive success. Stay ahead of the curve and read on!
March 14, 2024
Events Winners Revealed for the European Golden Link Awards 2024
Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
March 24, 2023
Marketing Strategies Masters of CTV: Galina Dormisheva
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.
October 27, 2020
Insights Publishers Optimistic for Holiday Shopping
New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate publishers have seen site traffic increase since the onset of the COVID-19 pandemic. The majority of publishers (44%) also expect traffic levels for the 2020 peak shopping period to exceed pre-COVID-19 levels.
May 10, 2021
Marketing Strategies Travel Industry Prepares to Reopen
As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.
July 22, 2021
Marketing Strategies Buy-Now Pay-Later and the Affiliate Channel
Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
October 31, 2023
Insights Publisher Spotlight: Klarna
You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
December 5, 2022
Insights Cyber Week Recap 2022
The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers.