Product Launch: Affiliate Forecasting

Get ready to revolutionise your affiliate marketing game with Rakuten Advertising’s industry-first Affiliate Forecasting tool! Our cutting-edge new feature offers strategic forecasts and allows advertisers to maximise their affiliate performance like never before. With the power to better understand the impact of budget changes, you can optimise your strategy for maximum impact and stay ahead of the competition. Don’t miss out on this game-changing new tool – try it out today! Affiliate Forecasting is available within our Insights & Analytics Portal (IAP) and sits alongside Trends, Custom Network Insights, and the Personalised Rewards Report.

Through this new feature, advertisers can better plan for future campaigns and promotional periods by removing the guesswork with access to on-demand forecasting and budget planning insights. This means clients can make strategic decisions based on their historical programme data, in combination with proprietary network and benchmarking insights.

Affiliate Forecasting is a game-changing differentiator that sets us apart in the affiliate marketing landscape. Our tool offers a host of key benefits for advertisers, including:

1. On-Demand Strategic Forecasting

Advertisers can access on-demand automated forecasting insights to support future investment decisions and programme strategies.

2. Proprietary Forecast Modelling

Our industry-leading forecasting model uses an advertiser’s own historical data to generate reliable forecasts, in conjunction with Rakuten Advertising vertical benchmarks and network insights.

3. Global Availability

Our global advertisers can access the forecasting tool directly within IAP. IAP provides forecasts across each programme’s accounts and regions, utilising all applicable associated data.

4. Strategic Value for Affiliate Client Across All Service Levels

Affiliate clients at any service level can take advantage of our forecast and budgeting tool, provided that they have been partnering with Rakuten Advertising for at least one year. In order to provide the most accurate directional insights, our Intelligent Analytics Platform (IAP) requires a continuous stream of order data spanning 360 days.

Rakuten Advertising Affiliate Forecasting gives advertisers projections for net sales, clicks, orders and net commission metrics based on parameters you set for the program:

• Choose a metric for forecast output
• Set a time window and data output (up to 12 months in the future)
• Define the desired granularity of the forecast
• Optional: Set a custom budget for the period
• Optional: Outline your promotional calendar for the forecast period

How can you access Affiliate Forecasting?

Affiliate Forecasting is available at no additional costs to all Rakuten Advertising affiliate clients. If you’re an existing affiliate client you will need to make sure that you’re accessing the Insights & Analytics Portal using your Unified Login credentials. For help with Unified Login, please click here.

Not an existing Rakuten Advertising client? Visit rakutenadvertising.com to speak to one of our team for more information and to get onboarded.