Last week, we hosted the second edition of the European Golden Link Awards on the 7th of October 2021.

The ceremony, which recognises innovative and groundbreaking performance across our European network, was held virtually this year because of the coronavirus pandemic. Although we could not celebrate in person, the virtual ceremony safely brought together as many partners across our European network as possible. We still celebrated in style with comedian Zoe Lyons joining us for an afternoon of dedicated to networking and acknowledging exemplary performance and innovation.

This year’s Golden Link Awards featured nine categories with a record number of entries submitted to our esteemed judging panel of industry experts:

  • Matthew Wood, Founder of PerformanceIN
  • Helen Mussard, Chief Marketing Officer at IAB Europe
  • Robin Langford, Premium Content Editor at Performance Marketing World

We can now reveal this year’s worthy winners.

The European Golden Link Awards 2021 Winners

Best Advertiser & Publisher Collaboration

Winner: Get the Label x Revlifter | Highly Commended: Reward x Coach

Best Use of Performance Solutions

Winner: Molton Brown

Highly Commended: Astley Clarke

Affiliate Manager of the Year (Advertiser)

Winner: Ben Thompson, Face the Future

Highly Commended: Maria Picornell, Cult Beauty

Affiliate Manager of the Year (Publisher)

Winner: Global Savings Group – DE Key Account Management Team

Highly Commended: Honey UK & EU Team and the TopCashback Team

Affiliate Campaign of the Year

Winner: Kurt Geiger

Highly Commended: Get the Label x Revlifter

Best International Strategy

Winner: Harvey Nichols x Revlifter

Highly Commended: Teufel

Innovation Award

Winner: VoucherCodes: NHS platform launch

Highly Commended: GoCertify

Advertiser of the Year

Winner: Cult Beauty

Highly Commended: Teufel and Timberland

Publisher of the Year

Winner: Reward

Highly Commended: Blue Light Card

Commenting on the Golden Link Awards, Rakhee Jogia, Managing Director at Rakuten Advertising said, “As we head into the most important quarter of the year, it was fantastic to celebrate and recognise the great work taking place across our European network. Our winners showcase the continued success and growth of performance marketing and how it plays a crucial role in a retailer’s strategy.”

On behalf of Rakuten Advertising, a huge congratulations to the winners and highly commended entries and thank you to everyone who participated in the awards. We look forward to welcoming you back in person to the awards in 2022!