Search results for: advertiser
148 results for 'advertiser'
July 17, 2023
Marketing Strategies 5 reasons for Choosing Connected TV’s Dynamic Advertising Solutions
In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.
January 20, 2021
News Rakuten Advertising named #1 Affiliate Network
Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader.
October 27, 2021
Marketing Strategies Maximising the Impact of an Advertising Strategy
Five tips to maximise the impact of an advertising strategy was guest authored James Collins, SVP of Media Networks at Rakuten Advertising and first appeared in NetImperative.
January 26, 2023
Marketing Strategies Shake up your 2023 strategy with advanced affiliate tech
For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity.
February 17, 2022
Marketing Strategies Optimising Affiliate Performance for Key Metrics
Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.
July 28, 2020
Marketing Strategies Mobile In-App Tracking
Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.
June 16, 2021
News Q2 Media Product Updates
Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best practices for working PMP deals.
October 27, 2020
Insights Publishers Optimistic for Holiday Shopping
New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate publishers have seen site traffic increase since the onset of the COVID-19 pandemic. The majority of publishers (44%) also expect traffic levels for the 2020 peak shopping period to exceed pre-COVID-19 levels.
July 11, 2023
News Unlock Game-Changing Insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
August 26, 2020
News Rakuten Advertising Wins at the PMAs
Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher's Choice of Network at the Performance Marketing Awards.
December 16, 2020
Insights 2021 Performance Marketing Trends
2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making purchases, and smaller retailers have had no choice but to turn to e-commerce.
October 19, 2021
Events Rakuten Advertising Wins at the IPMAs 2021
Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London.