Search results for: 'publisher'

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs. Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity.

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.

As part of our Publisher Spotlight series, Rakuten Advertising recently connected with Geoffrey Lee, Head of Singapore and Indonesia at Linkby. We discussed how Linkby helps brands connect with publishers in multiple markets including Australia, Canada, Malaysia, Singapore, the UK and the US.

Affiliate marketing platforms help brands and publishers manage, track, and optimise their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries.

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.

Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels.

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network.