Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.
News

The benefits of personalisation and audience targeting for affiliate publishers

Audience Engine has landed, giving you more opportunities to earn! An industry-first commissioning technology, we dive deep into the benefits Audience Engine offers for publishers. Find out why you can’t afford not to take advantage of this latest offering.
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Marketing Strategies

Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel

Brands can’t succeed in today’s business climate without capitalising on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase?
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News

Rakuten Advertising Launches Linkless Code Tracking

Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels.
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Insights

Cyber Week Round-Up 2022

Another Cyber Week has been and gone, and while many anticipated that performance would be down this year, data from our affiliate network shows that people throughout Asia-Pacific (APAC) are still spending big.
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Publisher Spotlight: Josephine Nieh, 55Haitao
Insights

Publisher Spotlight: 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
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News

Rakuten Advertising Wins at the PMAs

Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher's Choice of Network at the Performance Marketing Awards.
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News

Rakuten Advertising Launches RAIC

Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC).
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Marketing Strategies

Buy-Now Pay-Later and the Affiliate Channel

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
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Marketing Strategies

Reengaging Consumers with Affiliate Marketing

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.
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News

Rakuten Advertising Wins Big at the GPMA

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.
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Marketing Strategies

Avoid FOMO this Peak Shopping Period

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’
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