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The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats.

We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of the most transformative years in recent history as the world sought shelter while battling a global pandemic.

Asia-Pacific is home to some of the world's largest and most vibrant economies. It's no surprise that shopping is a popular pastime for many in the region. Get ready for 2024 and mark your calendars with our definitive list of key shopping dates.

November ushers in the festive shopping season, with Click Frenzy already behind us and Black Friday and Cyber Monday approaching. Shoppers are increasingly mindful of their spending due to rising living costs. Click Frenzy 2023 revealed a strong start, with a 28% YoY sales increase on day one. Aussies are prioritising travel with accommodation as the top category, gearing up for the holiday season. Read on to find out more.

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.

Rakuten Advertising is excited to announce the appointment of Stuart McLennan to the position of Senior Vice President of APAC.