Click Frenzy 2023: Aussies spend big on day one

November is here, and that means the most festive shopping time of the year is upon us. With Click Frenzy behind us and Black Friday and Cyber Monday just around the corner, retailers are gearing up for a season of ready-to-buy shoppers.

Click Frenzy, one of Australia’s biggest online shopping events, kicked off slightly earlier this year on 24^th October, finishing at midnight on 26^th October. With the ever-rising cost-of-living pressures, our data shows many shoppers are becoming more careful and thoughtful about how and when they spend their money.

Here are some of the key highlights from Click Frenzy 2023.

A strong start

This year’s Click Frenzy saw Aussies shopping earlier than usual and making purchases on day one of the event. Our affiliate network data shows sales were up by 28% YoY on the first day and remained steady for the next two days. Shoppers are also browsing less and buying more, which indicates that they have been waiting for deals to go live—or “shopping smarter”—and making purchases as soon as they become available.

Bed sheets and boarding passes

Accommodation was the most popular category on our network during Click Frenzy this year, signifying Aussies’ strong desire for travel. Bed linen was the second most popular, followed by booze, which shows Australians are gearing up for the upcoming holiday season.

Publisher partners that outperform

This year, Loyalty & Rewards platforms have outperformed all other publisher types throughout Click Frenzy in both number of orders and total sales. Sub-networks, which often include many Content and Influencer partners, drove an impressive 75% sales growth YoY. This shows consumers are interacting with publisher partners throughout the entire customer journey, from awareness to purchase.

Gearing up for peak shopping season

The success of Click Frenzy 2023 is good news for brands. It shows that consumers are still eager to shop, even in a challenging economic environment. It also shows that Rakuten Advertising’s affiliate network is a valuable resource for reaching these shoppers. Here’s a few top tips from our team of experts this peak shopping season:

• Mark your calendars: Plan your campaigns in advance and ensure that you are promoting the right products at the right time. Kickstart your 2024 planning and view our definitive list of 2024 top shopping dates in Asia-Pacific.
• Book in paid placements early: Demand for premium placements is typically high during this time of year, so get in touch with your account representative to book them in as early as possible.
• Make data-driven decisions: Use these insights and last year’s Black Friday and Cyber Monday data to inform this year’s peak season strategies. Stay tuned for our real-time Cyber Week data feed going live on Friday, 17^th November.
• Test and learn: Find out what’s working and what’s not in preparation for the next peak shopping season. This includes testing different types of publisher partners and promotions to see what resonates most with your audience.

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