Author: <span class="vcard">Rakuten Advertising</span>
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February 20, 2020
News Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors
Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors.
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February 11, 2020
News Rakuten Marketing is Now Rakuten Advertising. Here’s Why.
Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
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February 4, 2020
Marketing Strategies How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings
Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in 2020, more than double the $5.95 billion they spent in 2016. This post reveals how travel marketers can leverage affiliate marketing to increase bookings.
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