Spotlight on Rakuten Advertising’s Creative Ads

CTV bridges the gap between linear TV and digital, offering the reach of the former, along with the innovative capabilities of the latter. In our recent report ‘The New Frontier of Advertising: Navigating the European Connected TV Market,’ 47% of respondents expected to see enhanced ad formats and interactive experience on CTV moving forward. Now thanks to Creative Ads from Rakuten Advertising you really can go further with your CTV strategy. Delivered by Rakuten Advertising’s experienced in-house team, these unique formats generate 30% higher brand preference and 29% increased purchase intent.

Contact the team now and discover how Creative Ads from Rakuten Advertising can transform your CTV advertising strategy.

QR Codes

Drive instant engagement from your advertising. Incorporate a trackable link into your video creative with your unique QR code. This format taps into the 48% of viewers who use their phones or tablets while watching TV, encouraging their immediate action.

Slider Templates

Highlight products or services with slider templates customised to your campaign. With four optional transition styles to choose from, showcase key brand information across three slides whilst your 30s ad plays on the big screen.

Geolocation

Reimagine nationwide ad campaigns by delivering relevant messaging to audiences based on their geolocation. Uplevel ad creative with localised regional maps and brand imagery.

Custom templates

Tell your story with fully bespoke ad creative. Leverage our in-house experts who provide a white-glove service. Increase visual and auditory engagement with build animations, immersive special effects, text animation and double video editing.

Meet the team

Joshua Osman-Clarke, Director Process Automation

Josh has been a dedicated member of Rakuten Advertising for 12 years, bringing a wealth of expertise in both technical and design aspects, he excels in bridging the gap between creativity and functionality. As director of Process Automation, Josh oversees all creative media operations, providing invaluable guidance and support to the team.

Alexandre Benzaki, Sr. Creative Developer, Process Automation

Alexandre’s expertise makes him a cornerstone of innovation within our team. He is adept in handling the technical and automation aspects of our projects, while his proficiency in design and special effects, particularly with After Effects, adds a unique creative dimension.

Othilie Castan, Sr. Designer, Process Automation

Othilie serves as the lead designer of the team. Her expertise in multimedia design has been instrumental since the inception of our creative media projects. Othilie demonstrates an elite skill in creating compelling storyboards and motion videos, providing strategic advice, and overseeing follow-ups with internal clients.