DealMaker Sponsor Spotlight: Afterpay

Afterpay Overview

Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments. Afterpay is a no cost service to the customer if instalments are made on time, for both online and in-store purchases.

Afterpay appeals to a savvy next generation shopper, with the majority of its customers hailing from the Gen Z and Millennial generation. Afterpay customers use the app to do more than just pay in instalments. They come to the app to browse and shop – to discover brands, to save their favourite items all in one place, and to get inspired to purchase.

Advertisers can promote their latest offers, products and collections on the Afterpay app via Afterpay Ads to boost sales, reach high-intent shoppers, and pay only when customers engage with their brand.

We are delighted to have Afterpay on board as a sponsor for Dealmaker APAC. Can you tell us more about why you wanted to get involved in our event?

DealMaker APAC has a consistent reputation for bringing together industry-leading publishers, advertisers and marketing leaders for a great event.

Afterpay Ads is a new offering to the market and we believe that DealMaker APAC is the perfect opportunity for us to connect with new and existing merchants, strengthen those relationships and help build new partnerships.

We can’t wait to meet everyone at what is sure to be a great event!

Can you tell us a bit more about the opportunity for brands in Australia and how your platform can benefit them?

There is an incredible shift towards personalisation in digital experiences that is taking place right now.

The Afterpay App is transitioning from a static shop directory to a personalised shopping destination. As part of this exciting evolution, Afterpay has introduced premium placements within the app that are only accessible to affiliate partners through the affiliate channel.

Our goal is to create a shopping companion for users – these new premium placements are assisting shoppers in each stage of their shopping journey – from search and discovery, through to inspiration all the way to conversion.

What kind of brands are you hoping to meet at the event?

The Afterpay shopper spans a range of categories; from fashion to fine dining, tech to travel and many more, so we’re really looking forward to meeting brands from all verticals! We see DealMaker APAC as a great opportunity to connect with retailers and discuss our exciting new offering.

What are you looking forward to most at DealMaker APAC?

Afterpay is looking forward to connecting with the affiliate industry! Afterpay Ads is new to the market, having launched in March, so this will be a great opportunity for us to connect with the wider affiliate community and meet with our merchant partners. More excitingly, we’re happy to be meeting people in real life rather than on Zoom!

Can you share any exciting updates about Afterpay ahead of the event?

While we’re always working to update, improve and expand the Afterpay app, the launch of Afterpay Ads is really the biggest news we’re keen to share today.

Thank you Afterpay for supporting our event and the affiliate industry. Looking to increase your visibility at our event? Visit our DealMaker APAC sponsorship brochure here.