Search results for: 'publisher'
Showing 162 results
April 27, 2020
Insights Affiliate Marketing 101: What is Affiliate Marketing?
Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
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May 18, 2023
Insights Publisher Spotlight: Savings.com Introduces Affiliate Fundraising Initiative: SavingsCARES
We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.
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July 28, 2022
Marketing Strategies Smart Affiliate Commissioning Strategies
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.
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January 26, 2023
Marketing Strategies Shake Up Your 2023 Strategy with Advanced Affiliate Tech
Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity. For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs.
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September 29, 2021
Marketing Strategies RAIC Insights: A Publishers Wishlist for Q4
The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.
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September 22, 2020
News Get More Out of Your Q4 Affiliate Marketing with Placements Marketplace
With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy. Yet, for many, managing paid placements can be a time-consuming ordeal.
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April 13, 2022
Insights Rakuten Advertising Launches Linkless Code Tracking
Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.
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April 22, 2022
Marketing Strategies Earth Day 2022: A Partnership for the Planet
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
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May 23, 2022
Marketing Strategies Reengaging Consumers with Affiliate Marketing
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.
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August 25, 2022
Insights RAIC Insights: Peak Planning 2022
The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.
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March 12, 2020
Marketing Strategies How to Get More Out of Your Affiliate Program Using Trademark Plus
Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.
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May 13, 2020
Marketing Strategies How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers
The consumer journey is more complex today than ever before.
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