Search results for: advertiser

185 results for 'advertiser'
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News

YouTube and Rakuten Advertising Partnership

We are thrilled to announce our partnership with YouTube, the world's largest video-sharing platform. Our collaboration will revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing.
News

Rakuten Advertising Named mThink’s Best Affiliate Network 12 Years in a Row!

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.
Marketing Strategies

Smart Affiliate Commissioning Strategies

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.
Publisher Spotlight: Josephine Nieh, 55Haitao
Insights

Publisher Spotlight: 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
Insights

Affiliate Marketing 101: What is Affiliate Marketing?

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
Marketing Strategies

How Marketers Can Overcome Intelligent Tracking Prevention and Regulations Challenges

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
News

Product Launch: Affiliate Forecasting

Rakuten Advertising today launched its industry-first Affiliate Forecasting tool.
Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue
Insights

Publisher Spotlight: Skimlinks

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimize the conversion journey to deliver outstanding results for brands.
News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  
News

Rakuten Advertising: Ukraine Update

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  
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Marketing Strategies

Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.