Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Search results for: publisher
News

New and Notable Publishers on the Rakuten Advertising Network for August 2020

By Rakuten Advertising | August 4, 2020

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, […]

Read More
News

New and Notable Publishers on the Rakuten Advertising Network for July 2020

By Rakuten Advertising | July 2, 2020

Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at […]

Read More
Marketing Strategies

Commissioning Strategies:  Providing Publisher Incentives That Align with Brand Objectives

By Rakuten Advertising | June 18, 2020

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers. By giving advertisers greater flexibility, it allowed them to […]

Read More
News

New and Notable Publishers on the Rakuten Advertising Network for June 2020

By Rakuten Advertising | June 4, 2020

Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 […]

Read More
Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

By Rakuten Advertising | May 13, 2020

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

Read More
News

Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | May 5, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

Read More
Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

Read More
Marketing Strategies

Unique Publisher Models and their Affiliate Partnerships

By Katie England | October 15, 2019

Historically there were three types of publishers in affiliate marketing: coupon, cashback and content. However, as the affiliate landscape evolves so have the types of partners out there that can […]

Read More
News

Publisher Spotlight: CouponBirds

By Rakuten Advertising | October 8, 2019

Q: Tell us a little about CouponBirds. A: CouponBirds (SID: 3323286) now plays a leading role among dozens of savings resources in the U.S. after five years of operation. Back […]

Read More
Marketing Strategies

Pub Season: “Hunting” New Publishers to Grow Your Affiliate Program

By Katie England | October 3, 2019

Fall has at long last arrived. Decor has swapped out in shops, pumpkin spice has taken over menus, and everyone is talking about football. What you might not know is […]

Read More