Search results for: back%20to%20school
38 results for 'back%20to%20school'
May 18, 2020
News Industry Profile: Marisol Rossi Gonzalez
This week we launch our Industry Profiles, showcasing the talent across Rakuten Advertising. First up, we speak our UK Senior Manager of Search, Marisol Rossi González.
October 27, 2020
Insights Publishers Optimistic for Holiday Shopping
New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate publishers have seen site traffic increase since the onset of the COVID-19 pandemic. The majority of publishers (44%) also expect traffic levels for the 2020 peak shopping period to exceed pre-COVID-19 levels.
August 18, 2021
Marketing Strategies RAIC Insights: Peak Planning is More than Cyber Week
Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate channel is driving success during major retail events.
December 5, 2022
Insights Cyber Week Recap 2022
The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers.
October 24, 2023
Marketing Strategies RAIC Insights: Dispelling affiliate marketing myths – part 2
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.
April 22, 2022
Marketing Strategies Earth Day 2022: A Partnership for the Planet
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
June 16, 2022
Marketing Strategies The Power of Context: CTV Drives 60% Brand Recall
The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.
November 23, 2022
Insights Singles’ Day 2022 Performance
Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.
January 17, 2024
Insights Publisher Spotlight: Global Savings Group
Global Savings Group empowers shoppers to get the most out of life by providing them with the best savings, cashback and deals. Read our latest spotlight and hear first-hand how Global Savings Group is helping brands around the world deliver outstanding results for brands.
August 10, 2021
Events Rakuten Advertising European Golden Link Awards
We’re excited to announce that the 2021 Rakuten Advertising European Golden Link Award (GLAs) are officially open for entries!
March 25, 2021
Marketing Strategies Affiliate Opportunity for Financial Providers
Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the slow adoption of game-changing technology and opportunities by financial service providers.
September 22, 2022
Marketing Strategies Publisher Case Study: UpSellit x Floom
Floom is a flower delivery service that helps customers send flowers from independent florists across the UK.