Marketing Strategies

Time to Fix Your Buying Funnel #2: The Clogged Sink Funnel

This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale.
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News

Rakuten Advertising named #1 Affiliate Network

Rakuten Advertising Named Best Affiliate Network by mThink for 10th  Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader.
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News

Affiliate Reporting Tools that Make Campaigns More Successful

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.
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An image of two women looking at paperwork
Marketing Strategies

Taking on the World with Award-winning Global Affiliate Strategies

Global affiliate strategies are further helping reduce entry barriers thanks to the channel’s agility. No other marketing channel allows you to pivot strategies based on changing shopper behaviours across the globe.
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Marketing Strategies

Publisher Spotlight: Savoo

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space.
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News

mThink Best Affiliate Network 2022

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 
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Millenial marketer goes back to basics to understand cookieless tracking for affiliate
Marketing Strategies

Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing

With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios. 
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Events

DealMaker Europe 2022 Highlights

On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making.
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Marketing Strategies

RAIC Insights: Best Practices from Savings United

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.
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Susie Zhu, Director at Shoplooks
Events

Publisher Spotlight: Shoplooks

An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.
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Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot
Marketing Strategies

Skimlinks Q&A: Affiliate Peak Shopping Strategies

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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Marketing Strategies

Travel Industry Prepares to Reopen

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.
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