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Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate channel is driving success during major retail events.

Our 2022 awards had 10 categories spanning all areas of performance marketing as well as two new categories including the Social Impact Award and Best Managed Affiliate Programme for our self-managed clients.

We are thrilled to unveil the shortlist for our highly anticipated European Golden Link Awards 2024. The Rakuten Advertising Golden Link Awards celebrate and showcase our partners who consistently exceed expectations in driving exceptional performance. Read on to learn who has made the shortlist this year!

Singles’ Day, also known as Double 11 or 11.11, is the world’s largest online shopping festival, originating in China and now celebrated in countries across the globe. This year’s Singles’ Day saw another record-breaking shopping spree, with consumers snapping up deals on a wide range of products. For the second consecutive year, Chinese e-commerce giants […]

intent.ly puts shopper insights at the heart of everything they do. Read our latest spotlight and hear first-hand how intent.ly is helping brands optimise the conversion journey to deliver outstanding results for brands.

Rakuten Advertising is honoured to announce that we have been shortlisted for eight awards at PerformanceIn's Performance Marketing Awards.

Get ready to revolutionise your affiliate marketing game with Rakuten Advertising's industry-first Affiliate Forecasting tool! Our cutting-edge new feature offers strategic forecasts and allows advertisers to maximise their affiliate performance like never before.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.

Over the last couple of years, the finance sector has seen exponential growth from wealth management apps, innovative payment methods, buy-now-pay-later services and credit management services.