Rakuten Advertising Appoints New Leadership

Rakhee succeeds current MD Anthony Capano, who is relocating to San Mateo to take the North America Managing Director’s position. Together, Rakhee and Anthony will focus on growing Rakuten Advertising’s global performance marketing networks and advertising platforms.

Jeff Wender, CRO of Rakuten Advertising, comments, “Anthony and Rakhee have driven significant growth for our advertiser and publisher clients worldwide. Their extensive experience delivering new and incremental revenue opportunities will continue to position us as the best partner for marketers seeking to reach new and global audiences.”

Anthony began his journey with Rakuten Advertising nearly a decade ago in Australia before relocating to London to lead the international team. In his new position, Anthony’s focus will be on creating new opportunities for brands and driving deeper integration with Rakuten Americas properties, including Rakuten Rewards, Rakuten Viki and Rakuten Viber.

In her new role as International MD, Rakhee will oversee the APAC, EMEA and LATAM markets for Rakuten Advertising, drawing from a decade of both programmatic and affiliate experience with the business. During Rakhee’s time with the company, she was named in the Top 100: The Drum “Digerati” and PerformanceINs “Top 50 Industry Players” and was also shortlisted for AdPersonality of the Year in ExchangeWire’s “A to Z of Women in AdTech”.

As vice president of Publisher Partnerships, International, Rakhee has focused on driving new publisher partnerships and strengthening existing relationships. Most recently, Rakhee led the team to win the 2020 Publisher’s Choice of Network at the Performance Marketing Awards.

Commenting on her new role, Rakhee states, “I’m excited for the opportunity to drive our clients’ business objectives and growth plans, especially as we help them navigate the coming period of economic recovery.”

“We’re set up with some of the best service teams across our international market and will be looking inwards to strengthen and develop our people so they can excel in their roles and strategically guide our brands and publishers to achieve their goals. To that end, we’re working to understand the needs, interests and pain points of what our people experience, and we’re fostering a culture of ideas and innovation, driven by a truly diverse and talented team.”

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