Rakuten Advertising Blog

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.

As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance. 

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.  

Affiliate innovation is making it easier to reach desired audiences and shift strategies to align with their changing habits. And it doesn’t have to be scary. As Steve Jobs said, “innovation is the ability to see change as an opportunity – not a threat.”

Discover the untapped potential of loyalty sites in the Canadian market in our latest Finance Report. Uncover insights and statistics that highlight their role in boosting customer engagement and brand loyalty. Learn how businesses can leverage these platforms to forge stronger connections with their customers.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.

Unlock the key to Award-Winning Full-Funnel Strategies! Discover the secrets behind Rakuten Advertising's top-performing marketing strategies that have secured prestigious awards across the globe. Elevate your marketing game and achieve success throughout the entire funnel. 

Explore the latest Rakuten Advertising's 2023 Canada Affiliate Finance Report offering key insights and trends to empower your business. Uncover valuable data-driven perspectives and harness the potential of the Canadian Finance market.