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Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years.

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.

In the newest edition of our Publisher Spotlight series, Rakuten Advertising talks tech and spec with Gary Cobain, CEO of PokitPal, to discuss how PokitPal’s card-linked rewards platform has evolved.

November ushers in the festive shopping season, with Click Frenzy already behind us and Black Friday and Cyber Monday approaching. Shoppers are increasingly mindful of their spending due to rising living costs. Click Frenzy 2023 revealed a strong start, with a 28% YoY sales increase on day one. Aussies are prioritising travel with accommodation as the top category, gearing up for the holiday season. Read on to find out more.

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’

Singles’ Day 2022 has come and gone. While China’s e-commerce giants, Alibaba and JD.com, chose not to disclose their sales figures this year—for the first time since Singles’ Day’s inception—our in-house analysts have closely monitored and uncovered trends from across the Asia-Pacific (APAC) region.

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.