Marketing Strategies

RAIC Insights: The Importance of a Marketing Strategy for Publishers

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).
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News

Rakuten Advertising named #1 Affiliate Network

Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader  
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Insights

Benefits of a Global Affiliate Network

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. And working with a global affiliate network is the logical solution. With offices across the world, a global network can help launch your brand in new markets, and do it right!
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Marketing Strategies

Publisher Spotlight: ACCESSTRADE

As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of the leading affiliate sub-networks in Southeast Asia (SEA).
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Marketing Strategies

Publisher Spotlight: Indoleads

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network.
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News

mThink Best Affiliate Network 2022

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 
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Millenial marketer goes back to basics to understand cookieless tracking for affiliate
Marketing Strategies

Surviving iOS 17: Your guide to cookieless tracking and affiliate marketing

With upcoming iOS updates, it's crucial to understand the deep changes affecting the affiliate marketing industry. Our experts share everything you need to get ready for iOS 17 and MacOS Sonoma, including actionable insights based on test scenarios.
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Staff photo for DealMaker Australia 2024
Events

Key Moments from DealMaker Australia 2024

This year, we welcomed almost 200 industry-leading advertisers, publishers, and agencies at DealMaker Australia 2024 for a day filled with networking, partnerships, and, as always, fun! Explore the highlights that made this year's event truly unmissable.
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Man sits with two women and demonstrates something while working.
Marketing Strategies

RAIC Insights: Best Practices for Working With Different Publisher Models

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.
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Susie Zhu, Director at Shoplooks
Marketing Strategies

Publisher Spotlight: Shoplooks

An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.
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Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot
Marketing Strategies

Skimlinks Q&A: Affiliate Peak Shopping Strategies

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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Events

DealMaker APAC 2022 Highlights

After a three-year hiatus, DealMaker APAC returned to the stage at Four Seasons Sydney on Thursday, 1st September 2022. The event brought together nearly 300 of the best and brightest advertisers, publishers and agencies for an exciting day of insights, innovation and networking opportunities, making it the biggest DealMaker APAC yet.
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