Search results for: %22digital marketing%22

111 results for '%22digital marketing%22'
Marketing Strategies

New and Diverse Publisher Models for 2022

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models.
News

mThink Best Affiliate Network 2022

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 
News

Rakuten Advertising: Ukraine Update

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  
News

Rakuten Advertising Launches Interactive CTV Ad Formats

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats.
Millenial marketer goes back to basics to understand the impact of a cookieless tracking on affiliate programs
Marketing Strategies

Earth Day 2022: A Partnership for the Planet

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
Marketing Strategies

The Affiliate Funnel: From Prospects to Purchase

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales.
Events

DealMaker APAC 2022

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Asia-Pacific 2022.
Insights

RAIC Insights: Peak Planning 2022

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]
News

Platinum Agency Partner: The Thoughtful Agency

The Thoughtful Agency, a full-service digital agency based in Australia, has been named as Rakuten Advertising’s first Platinum Agency Partner in Asia-Pacific for delivering comprehensive, industry-leading solutions for their clients through the Rakuten Affiliate Network.
Marketing Strategies

Outthink with affiliate innovation

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.
Publisher Spotlight: Karla Stevens, Lyst
Insights

Publisher Spotlight: Lyst

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.
Marketing Strategies

Search Strategies For New-To-Online Consumers

We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of the most transformative years in recent history as the world sought shelter while battling a global pandemic.