Search results for: %22digital marketing%22

111 results for '%22digital marketing%22'
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.
News

The benefits of personalisation and audience targeting for affiliate publishers

Audience Engine has landed, giving you more opportunities to earn! An industry-first commissioning technology, we dive deep into the benefits Audience Engine offers for publishers. Find out why you can’t afford not to take advantage of this latest offering.
Events

DealMaker Australia 2023 Launches

Join us on Thursday, 10th August at Luna Park Sydney to connect, learn, grow, deal and, dare we say, party with 300 of the best (and best-performing) professionals from our tight-knit group of advertisers, agencies and publishers.
Events

2021 Golden Link Awards, Asia-Pacific Finalists

The Golden Link Awards are a mainstay of the Rakuten Advertising calendar, and each year, we look forward to celebrating excellence and innovation in the performance marketing, retail and e-commerce industries.
Events

DealMaker APAC 2022 Highlights

After a three-year hiatus, DealMaker APAC returned to the stage at Four Seasons Sydney on Thursday, 1st September 2022. The event brought together nearly 300 of the best and brightest advertisers, publishers and agencies for an exciting day of insights, innovation and networking opportunities, making it the biggest DealMaker APAC yet.
Events

Golden Link Awards, APAC 2023 Finalists Announced

The Rakuten Advertising Golden Link Awards, APAC celebrate and showcase our advertisers, publishers and agencies who are outdelivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist.
News

Golden Link Awards, Asia-Pacific 2023 Winners

Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our Asia-Pacific Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.
Events

Highlights from DealMaker Australia 2023

Nearly 300 industry-leading advertisers, publishers and agencies joined us at DealMaker Australia 2023 for a day of connections, partnerships and, of course, fun! Discover the highlights that made this year truly unforgettable.
Marketing Strategies

Adapting in Uncertain Times

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.
Marketing Strategies

Buy-Now Pay-Later and the Affiliate Channel

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna
Insights

Publisher Spotlight: Klarna

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
Marketing Strategies

Rethinking the customer journey

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.
Insights

Consumer Study: The Power of Context

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.