Author: <span class="vcard">Susan Saephanh</span>

Brands can’t succeed in today’s business climate without capitalizing on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase?

This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase.

Step-by-Step Guide for Advertisers to Obtain Reporting API Key

This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale.

Linkby is a market-first ad tech platform for publishers and advertisers. Read our latest spotlight and hear first-hand how Linkby is helping brands optimize PR alongside the affiliate channel to deliver outstanding results for brands.

Explore key findings from our 2024 consumer finance survey of 15,000 US consumers on financial behaviors, highlighting the impact of FinFluencers, how and where consumers are looking for their next financial service, and strategic affiliate marketing insights that will bring financial brands to the forefront of consumer minds.