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Insights

RAIC Insights: Correctly map the customer journey and identify publisher touchpoints for added value

The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.
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Publisher Spotlight: Josephine Nieh, 55Haitao
Insights

Publisher Spotlight: 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
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Insights

US Report: The Year of the Empowered Financial Consumer

Explore key findings from our 2024 consumer finance survey of 15,000 US consumers on financial behaviors, highlighting the impact of FinFluencers, how and where consumers are looking for their next financial service, and strategic affiliate marketing insights that will bring financial brands to the forefront of consumer minds.
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News

Announcing Rakuten Advertising’s Certification for Agency Account Managers

Agencies have always been important partners to us at Rakuten Advertising.
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Insights

Growing a Financial Affiliate Marketing Program with Peace of Mind

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
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News

Rakuten Advertising Named mThink’s Best Affiliate Network 12 Years in a Row!

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.
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DealMaker CA Recap Blog_Hero Image
Events

Key highlights from DealMaker Canada 2024

DealMaker Canada was a smashing success with a record-breaking number of top advertisers, publishers, and agencies coming together for 2 days of networking, discussions, and fun. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!
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News

Spring Cleaning Your Affiliate Program

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.
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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
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Marketing Strategies

Commissioning Strategies: Providing Publisher Incentives That Align with Brand Objectives

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers.
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Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.
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Marketing Strategies

RAIC Insights: Holiday Planning is More than Cyber Week

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.   
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