Search results for: 'affiliate'

Economic headwinds have struck global markets - with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase.

Linkby is a market-first ad tech platform for publishers and advertisers. Read our latest spotlight and hear first-hand how Linkby is helping brands optimize PR alongside the affiliate channel to deliver outstanding results for brands.

While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.

We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences.

The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.

Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!

Rakuten Advertising held DealMaker USA in person for the first time in two years from June 27th through June 29th, 2022 with the theme “doing business shouldn’t be this much fun.”

Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.