Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

Mobile in-app tracking allows advertisers to track conversions that occur on an advertiser’s mobile app, effectively allowing an advertiser to extend their campaigns to account for a mobile app user and ultimately to help them get a clearer view of their overall affiliate program.
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Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  
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News

Thank You for Naming Us Best Affiliate Network for the 11th Consecutive Year

We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 
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Millenial marketer goes back to basics to understand the impact of a cookieless tracking on affiliate programs
Marketing Strategies

Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing

The forthcoming iOS updates are going to bring major shifts to the affiliate marketing industry. Learn everything you need to know to navigate iOS 17 and MacOS Sonoma, complete with actionable insights from test scenarios.
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Marketing Strategies

The Affiliate Marketing Shopper Part 2: Loyalty Shoppers

We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the second part of our three-part series, we explore the loyalty and reward shopper and what they really value.
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MarTech Breakthrough Announcement Hero
News

Rakuten Advertising Wins Martech Breakthrough Innovation Award 2023

We are thrilled to have won MarTech Breakthrough’s 2023 Performance Marketing Innovation Award for our cutting-edge Insights and Analytics Portal!
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Insights

Savvy Jetsetters: Maximizing Affiliate Conversions with our Latest Travel Report

Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.
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Susie Zhu, Director at Shoplooks
Marketing Strategies

Publisher Spotlight: Shoplooks

An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.
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Marketing Strategies

Optimizing Affiliate Performance for Key Metrics

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.
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News

Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row!

We are excited and honored to be voted the top affiliate network for the 10th consecutive year by you, our partners and peers in the digital marketing industry. We have also been named the best affiliate network for advertisers.
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Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot
Marketing Strategies

Skimlinks Q&A: Affiliate Peak Shopping Strategies

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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Insights

New and Diverse Publisher Models for 2022

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.
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