Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

That’s why today, we’re proud to launch Rakuten Advertising, a global powerhouse that brings together the best of Rakuten’s global advertising and marketing assets. The new company joins Rakuten Marketing’s expansive affiliate network, programmatic retargeting and prospecting technology with consumer insights from Rakuten Intelligence and provides a single point of access to ad inventory across Rakuten’s owned and operated media. As Rakuten Advertising, the combined businesses create the right conditions for brands to reach new customers and sustain long-lasting loyalty.

As brands look for new ways to discover new customers and build enduring relationships with them, Rakuten Advertising is making its consolidated ad inventory – including Rakuten TV, Viber, Viki, Rakuten France and others—available on global scale. With this new ability to reach consumers across a diverse range of owned and operated properties (from mobile apps to messaging platforms to e-readers to AVOD), Rakuten Advertising clients can connect to massive, highly engaged and hard-to-reach global audiences, with streamlined optimization, reporting and insights.

So what does it means for advertisers and publishers?

• Powerful Global Reach – We connect advertisers and brands to a unique audience of billions of engaged consumers across Rakuten’s owned media properties around the world. Further, our network of more than 150k publishers provides advertisers with efficient access to wide-reaching as well as niche platforms.
• Diverse & Compelling Ad Inventory – As brands look for new ways to discover new customers and build enduring relationships with them, Rakuten Advertising is making its consolidated ad inventory – including Rakuten TV, Viber, Viki, Rakuten France and others—available. With this new ability to reach consumers across a diverse range of owned and operated properties (from mobile apps to messaging platforms to AVOD), Rakuten Advertising clients can connect to a massive, highly engaged and hard-to-reach global audience, with streamlined optimization, reporting and insights.
• Consumer Insights & Analytics –  The integration of market research data from Rakuten Intelligence will provide consumer insights to help advertisers and publishers make more informed decisions about their business and marketing strategies. As the only service to measure digital commerce directly from the consumer, across retailers, at the item level, and over time, we can deliver exclusive competitive intelligence from our consumer panel and primary research.
• Industry-Leading Performance Marketing Technology & Services – Rakuten Advertising will continue to extend its reach and engagement in the consumer’s purchase path by building on Rakuten Marketing’s performance marketing products. In this commitment, we will continue to deliver industry-leading affiliate marketing solutions and pioneering advancements in display, fueled by machine learning and AI-powered programmatic automation. Marketers will have access to one of the largest, most trusted global performance marketing networks in the industry, named “Best Affiliate Network” by the International Performance Marketing Awards (IPMAs) and, by mThink for the ninth year in a row. Making publisher payments in more than 200 countries and regions around the world in 42 currencies, Rakuten Advertising’s vast affiliate network provides seamless access into new markets with relationships, technology and expertise to launch a program on the ground efficiently and expeditiously.

And, as always, stay tuned to our blog in the days to come for even more information about this exciting new chapter in our history and what it’s going to mean for your business moving forward.

Ready to learn more? Chat with our sales team today.