In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government […]

2022 Media & Performance Marketing Trends

Insights

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 16, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

Insights

Lessons from the first lockdown for retailers to consider

By Rakuten Advertising | November 11, 2020

Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]

About Us

Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States.