2021 Rakuten Advertising Back to School Retail Insights
As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, […]
Read MoreHand Sanitizer, Tissues, Masks Top Back to School Shopping Lists
Back to school shopping lists look different this year. This is, in part, because school districts and colleges are preparing to offer a hybrid of online and offline classes in […]
Read MoreThe Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year
Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]
Read More3 Back to School 2017 Trends for Marketers to Leverage in 2018
Back to school marketing is being planned by marketers from all industries, and what better way to plan than look at some of the season-defining trends from last year’s back […]
Read More[Podcast] Back to School 2017 Trends, Tips, & Strategies
In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you’ll need to know to get started is here, from when the shopping period takes place […]
Read More7 Advertiser Affiliate Marketing Strategies to Ace Back to School Marketing
Back to school season is here once again! As an affiliate marketing advertiser, are your back to school marketing strategies ready?
Read More7 Must-Know Affiliate Publisher Strategies for Back to School Marketing
Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you’re a seasoned veteran looking for ideas and […]
Read MoreTake Back to School to the Next Level through PPC
School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways […]
Read More8 Essential Back to School Shopping Trends and Marketing Strategies
School’s out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be […]
Read MoreAffiliate Trends for Summer – From Graduation to Back-to-School
Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker. The season for graduation […]
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