Future-Focused Tracking Solutions

There’s been much ado about tracking lately, and for good reason. The success of our industry depends on how well advertisers, publishers and networks evolve the pay-for-performance affiliate model to accommodate shifts in privacy protections, regulatory requirements, changing technology and the actions of major corporations.

At Rakuten Advertising, we’re committed to maintaining the highest of standards in integration integrity. As a leading global network for over 25 years, we navigate the complexities of today’s landscape to bring clients and publishers the most innovative, robust, flexible, and reliable integrations and attribution solutions.

Given the buzz around tracking, and voiced concern from marketers, we support high-performing partnerships through:

#1 – Diversified Tracking Solutions

Affiliate Marketing and partner models have grown beyond web browsers and tracking pixels will no longer be enough. Modern affiliate programs need a variety of online and offline points of integration to meet customers where they are. We’ve developed solutions to support multi-channel points of integration – with a variety of options to capture conversions across desktop, mobile app and in-store.

Options for Mobile App Tracking

Advertisers with shoppable apps must capture in-app conversions for affiliates, and support app-to-app conversion tracking to stay competitive. We offer a variety of options for brands to leverage, from our proprietary Mobile SDK and S2S API, to turnkey integrations with the top Mobile Measurement platforms. Our experts are here to consult and advise on best practices to make the project fast and fruitful.

Elevated Attribution Options

Today’s advertisers and their partners, require new ways of working within affiliate. We’ve expanded our attribution offerings to help brands keep pace with an increasingly complex consumer journey, and to seize on new areas of opportunity for their programs and partnerships. Our approach to attribution goes beyond clicks to include Multi-touch, Linkless Promo Codes, and Payment-based attribution options. We’ve even rolled out an industry-first Audience-based attribution option, through Audience Engine.

#2 – Upholding the Gold Standard

Since 2017, when Apple first announced ITP, we’ve been building and innovating our technology independent of 3^rd party cookies to maintain tracking integrity for publishers and mitigate risks to the partnerships that run on our platform. We’ve persisted, even as Apple rolled out stricter versions of ITP, as Firefox followed suit and even now as Google evaluates its next move – such that publishers and advertisers should feel confident that server-side, ITP-compliant integrations are the Gold-standard we expect of advertisers. Because of this, we offer a variety of integration options – some of them have always been server-side, and those that weren’t have been upgraded to support 1 party and server-side cookies, including our partnerships with the major 3rd party ecommerce platforms.  At Rakuten Advertising, we have a badging system to provide transparency and conduct regular audits to ensure ITP compliance that’s made public to publishers, and through regular audits performed by our Product Operations team.

Whether you need support making the case for changing GA4 back to last click, understanding your options for Mobile App integration, or you just want to make sure you’ve integrated with the latest and greatest, we have tenured and dedicated experts from our Customer Integration, Tech Implementation, and Solutions Engineering teams at every turn available to make sense out of the noise. We help bring order to chaos and otherwise support your integration needs.

#3 We’re Future-Focused

As part of our roadmap, we’ve introduced our Bounceless Redirect Tracking and a Loyalty signal for publishers, plus a new suite of Anomaly Detection services powered by AI – and much more on the way. We have our fingers on the pulse of the performance marketing industry, and are ready to deliver even more integration and attribution solutions to propel us forward – away from the confines of cookies, and into the future of affiliate.

We look forward to working with you on improving the tracking standards for our industry. Please contact your Rakuten Advertising team for details on any of the above, or contact support here.