Insights

Publisher Spotlight: Klarna

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.

Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna

Rakuten Advertising had the opportunity to sit down with Klarna’s Business Development, Media team member, Ashley Hardy, to chat through the company’s offering and their exciting plans for the future. Join us as we dive into all things Klarna.  

Tell us about FlexOffers  

You might know Klarna as a buy now, pay later company, and you’re not wrong, but we’re much more than that – Klarna is on a mission to accelerate commerce through smooth shopping. 

What sets you apart from other publishers? 

The Klarna App is unlike anything else – our endless product feed in the Klarna app provides suggestions and recommendations for what consumers want before they do. AI and our customer insights completely power the feed, meaning the quality of feed and recommended products will only get better over time. 

How do you help advertisers add value and drive incrementality? 

Klarna customers want to use Klarna on checkout because they desire flexibility with their payments (most Klarna customers only carry about US$100-$150 of debt vs. credit cards, where the average customer has around US$5k). Also, since the Klarna App keeps the customer within our ecosphere, we see that most customers have their entire journey with Klarna. 

What excites you about the affiliate marketing industry and its direction? Are there any new innovations we will see from you in the coming months?  

We are launching new products twice a year. Our last Klarna Spotlight was in April 2023, so the next release is right around the corner! We released our new shopping feed, Ask Klarna, Klarna Resell, Creator Shops, and our Ads Manager during our last spotlight.   

Why did you choose to partner with Rakuten Advertising? 

The merchants, the support and the technology – all amazing! 

Want to work with Klarna? Visit rakutenadvertising.com today or speak to your account representative.  

Avatar of Rakuten Advertising
Rakuten Advertising

Rakuten Advertising leads the industry in delivering performance-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.

Related Posts

A smiling young woman sits on a couch holding a blue mug and pointing a TV remote control, dressed in a white top, gray knitted cardigan, and blue jeans with a torn knee.
October 9, 2024
Insights

Spotlight on Rakuten Advertising’s Creative Ads

Generate 30% higher brand preference and 29% increased purchase intent with Creative Ads from Rakuten Advertising. Delivered by Rakuten Advertising’s experienced in-house team, these unique formats help agencies and brands go further on CTV.
Read more
A woman and a young boy sit on a bed, smiling as they watch TV together. The woman holds a remote control, and the boy reaches for popcorn from a bowl in front of them. The setting is cozy and relaxed, with a soft-focus background of a lightly decorated room.
August 22, 2024
Insights

Navigating the European CTV market

In the dynamic world of Connected TV (CTV) advertising, understanding market dynamics and nuances is crucial. Our latest report, "The New Frontier of Advertising: Navigating the European Connected TV Market," co-created with Google Ad Manager, dives deep into Europe's CTV advertising landscape.
Read more
July 5, 2024
Insights

Navigating GA4: Updated Insights for Affiliate Advertisers

Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.
Read more