Search results for: %22digital marketing%22

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. RAIC participants brought perspectives from fashion and beauty to finance and technology, and from publishers representing every model - content, cashback, card-linked offers and more.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

Global affiliate strategies are further helping reduce entry barriers thanks to the channel’s agility. No other marketing channel allows you to pivot strategies based on changing shopper behaviours across the globe.

2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making purchases, and smaller retailers have had no choice but to turn to e-commerce.

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel.

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.

An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.

Affiliate marketing is one of the oldest forms of advertising, however, uncertainty of the past few years has led more brands to utilise affiliate to reach consumers, support retention and create brand loyalty. Here we explore how affiliate marketing has evolved and the benefits it brings to brands and publishers.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.