Search results for: "publisher spotlight"
26 results for '"publisher spotlight"'
January 24, 2023Marketing Strategies
Publisher Spotlight: Linkby
As part of our Publisher Spotlight series, Rakuten Advertising recently connected with Geoffrey Lee, Head of Singapore and Indonesia at Linkby. We discussed how Linkby helps brands connect with publishers in multiple markets including Australia, Canada, Malaysia, Singapore, the UK and the US.
September 25, 2022Marketing Strategies
Publisher Spotlight: ACCESSTRADE
As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of the leading affiliate sub-networks in Southeast Asia (SEA).
October 12, 2022Marketing Strategies
Publisher Spotlight: Involve Asia
Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries.
June 23, 2021Marketing Strategies
Publisher Spotlight: Indoleads
We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights the importance of reporting transparency for advertisers and reveals exciting developments the team is working on. Tell us a little bit about Indoleads. Durrah: Indoleads […]
April 7, 2022Marketing Strategies
Publisher Spotlight: Pace
As part of our Publisher Spotlight series, Rakuten Advertising recently spoke to Terence Quah, Director of Affiliate Partnerships at Pace, a Singapore-based fintech company with buy-now pay-later (BNPL) solutions. Terence explains how Pace can help brands throughout all stages of the customer journey, from brand awareness to purchase, via its virtual Pace Card and loyalty […]
November 17, 2022Marketing Strategies
Publisher Spotlight: PokitPal
In the newest edition of our Publisher Spotlight series, Rakuten Advertising talks tech and spec with Gary Cobain, CEO of PokitPal, to discuss how PokitPal’s card-linked rewards platform has evolved.
April 4, 2023Marketing Strategies
Publisher Spotlight: Beny
As part of our Publisher Spotlight series, Rakuten Advertising sat down with Tom Brown, CEO and co-founder of Beny, to discuss how the innovative app can help drive incrementality for advertisers.
March 30, 2022Marketing Strategies
Publisher Spotlight: Her Black Book
As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women. Sali describes the inspiration behind Her Black Book, the opportunity for retailers to connect with savvy women who love to shop, their exciting roadmap for […]
January 13, 2022Marketing Strategies
Publisher Spotlight: Cashrewards
Rakuten Advertising sat down with Sophie Stickland, Head of Client Services at Cashrewards, to talk about how the team supports brand partners through its innovative products and highly engaged audiences. As Rakuten Advertising’s Golden Link Awards 2021 Publisher of the Year, Sophie also touched on how Cashrewards helped BoozeBud achieve a 629% return on ad […]
April 21, 2021Marketing Strategies
Publisher Spotlight: 55Haitao
Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China. In this interview, Josephine explains why now is the time to put China on your radar. Tell us a little bit about your brand. Josephine: 55Haitao […]
July 28, 2021Marketing Strategies
Publisher Spotlight: intent.ly
We recently caught up with Kieryn Cowan, APAC Regional Manager at intent.ly, to talk about tackling onsite conversion rate through data-driven techniques. KC shares his thoughts on how advertisers can use intent.ly to improve conversion rate, reduce bounce rate and increase basket size. Tell us a little bit about intent.ly. KC: Back in 2014, a […]
August 11, 2021Marketing Strategies
Publisher Spotlight: Klarna
Rakuten Advertising had a chat with Angus Sladden, Manager at Klarna Media, to talk about where affiliate fits into the buy-now pay-later picture. Angus explains in detail how Klarna can add value for brands beyond the point of transaction. Tell us a little bit about Klarna. Angus: Klarna is the world’s largest shopping app with […]