Author: <span class="vcard">Rhiannon Farrar</span>
![Blonde millennial girl lays on couch eating an Oreo cookie while smiling and looking at a blue mobile phone](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/08/APAC_2024_GoogleUpdates_BLOG_Image_v1_ES_Blog.png)
August 5, 2024
News Google’s reversal on deprecating third-party cookies
While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.
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![Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/06/Dipa-Shah-Skimlinks-Spotlight-Headshot-blog.png)
July 2, 2024
Marketing Strategies Skimlinks Q&A: Affiliate Peak Shopping Strategies
Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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![Google Spam Update: Millennial man making an online purchase](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/06/APAC.png)
June 11, 2024
News Google Spam Update and Its Impact on Affiliate Marketing
The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.
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![Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/01/Skimlinks-Pub-Spotlight-Headshot-blog-1.png)
January 4, 2024
Insights Publisher Spotlight: Skimlinks
Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.
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![Female millennial marketer with laptop using GA4 and affiliate marketing](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/12/APAC-GA4-Hero-Image.png)
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
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![Publisher Spotlight: Josephine Nieh, 55Haitao](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Josephine-Nieh.png)
November 16, 2023
Insights Publisher Spotlight: 55Haitao
55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
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![Publisher Spotlight: Karla Stevens, Lyst](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/11/1.png)
November 7, 2023
Insights Publisher Spotlight: Lyst
Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.
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![Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Klarna-Pub-Spotlight-Headshot-blog-1.png)
October 31, 2023
Insights Publisher Spotlight: Klarna
You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
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![Susie Zhu, Director at Shoplooks](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/2.png)
October 13, 2023
Marketing Strategies Publisher Spotlight: Shoplooks
An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.
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![Affiliate Insights for Publishers: 2 women reviewing business plans](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/APAC-Publisher-Q4-Strategies-1.png)
October 10, 2023
Insights Affiliate Insights for Publishers: Preparing for Q4 in an ever-shifting e-commerce landscape
A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
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