Author: <span class="vcard">Rhiannon Farrar</span>
![Three chocolate chop cookies scattered over a white apple keyboard on a wooden desk](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/08/NA_2024_GoogleUpdates_BLOG_Image_v1_DE_Blog.png)
August 5, 2024
News Google’s reversal on deprecating third-party cookies
While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.
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![Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/06/Dipa-Shah-Skimlinks-Spotlight-Headshot-blog.png)
July 2, 2024
Marketing Strategies Skimlinks Q&A: Affiliate Peak Shopping Strategies
Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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![Google Spam Update: Millennial women unboxes new clothes](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/06/US.png)
June 11, 2024
News Google Spam Update and Its Impact on Affiliate Marketing
The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.
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