Publisher Spotlight: Klarna

Rakuten Advertising had the opportunity to sit down with Klarna’s Business Development, Media team member, Ashley Hardy, to chat through the company’s offering and their exciting plans for the future. Join us as we dive into all things Klarna.  

Tell us about Klarna

You might know Klarna as a buy now, pay later company, and you’re not wrong, but we’re much more than that – Klarna is on a mission to accelerate commerce through smooth shopping. 

What sets you apart from other publishers?

The Klarna App is unlike anything else – our endless product feed in the Klarna app provides suggestions and recommendations for what consumers want before they do. AI and our customer insights completely power the feed, meaning the quality of feed and recommended products will only get better over time. 

How do you help advertisers add value and drive incrementality?

Klarna customers want to use Klarna on checkout because they desire flexibility with their payments (most Klarna customers only carry about US$100-$150 of debt vs. credit cards, where the average customer has around US$5k). Also, since the Klarna App keeps the customer within our ecosphere, we see that most customers have their entire journey with Klarna. 

What excites you about the affiliate marketing industry and its direction? Are there any new innovations we will see from you in the coming months?

We are launching new products twice a year. Our last Klarna Spotlight was in April 2023, so the next release is right around the corner! We released our new shopping feed, Ask Klarna, Klarna Resell, Creator Shops, and our Ads Manager during our last spotlight.   

Why did you choose to partner with Rakuten Advertising?

The merchants, the support and the technology – all amazing! 

Want to work with Klarna? Visit rakutenadvertising.com today or speak to your account representative.